Huawei has officially announced a groundbreaking dual launch event set for November 26 at the 2024 Guangzhou Auto Show. Richard Yu, Executive Director and Chairman of Huawei Terminal BG and Intelligent Vehicle Solutions BU, confirmed the debut of the highly anticipated Huawei Mate 70 series alongside MAEXTRO, a luxury automotive brand.
This double launch shows Huawei’s desire to dominate both the smartphone and auto-mobile industries. By the Mate 70 series, Huawei introduces its innovation in mobile technology, while by MAEXTRO, the company breaks into the luxury automotive industry, demonstrating the versatile application of Huawei’s technology.
MAEXTRO is developed through a strategic partnership between Huawei and JAC Motors. Collectively, they want to re-imagine luxury and innovative self-driving car technologies. MAEXTRO aligns perfectly with Huawei’s HarmonyOS Intelligent Driving lineup and demonstrates the rich possibilities of the HarmonyOS ecosystem in interconnecting technologies.
The Mate 70 series will include four models: Mate 70, Mate 70 Pro, Mate 70 Pro+, and Mate 70 RS Ultimate Design. These smartphones will run on a fully native HarmonyOS operating system, marking a definitive move away from Android. This evolution underscores Huawei’s strategy to build an autonomous software ecosystem, enhancing functionality, connectivity, and user experience.
At the core of this vision is the Huawei clamp, referred to as the HarmonyOS ecosystem that allows devices to seamlessly interact with each other. Despite the fact that it introduced extravagant cars such as MAEXTRO or spectacular smart phones, HarmonyOS really links all the technological products and presents users with an exquisite technological sense.
The November 26 event will spotlight Huawei’s efforts to create interconnected, luxury lifestyle products. The Mate 70 series and MAEXTRO symbolize this vision, blending advanced technology with premium design to redefine user expectations across sectors.
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